Marketing Leaders’ Exchange

30 June - 01 July, 2014

Hilton Syon Park , London, United Kingdom

 

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Collaborating Across the Business to Become a ‘Multi-lingual’ Marketing Leader

As a marketing leader you are in control of a technology budget rivalling that of IT, you have increasing responsibility for customer engagement strategy and more complex channel options are available to you than ever before. Your role demands that you deliver a consistent and compelling story to internal stakeholders, external partners and ultimately to the customer. As such, your ability to collaborate as a ‘multi-lingual’ marketer is paramount to the success of your department.

  • Collaborate with internal stakeholders to marry marketing and technology, prepare for a meaningful conversation about measuring success and develop a fit-for-purpose team.
  • Improve your relationship with your agencies, get the most out of solution providers and hit the sweet spot with customer engagement.
  • Stay ahead of trends, keep on top of your social strategy and build a fit for purpose digital marketing suite.

Through two days of interactive sessions led by expert speakers and panellists, the Marketing Leaders' Exchange will look at how to develop the personnel, systems and culture that will drive success from your department and develop strategies for the long game of future-proofing your marketing strategy in line with your business objectives.

2014 Speakers

RSA
Pete Markey
Chief Marketing Officer
RSA
Microsoft
Philippa Snare
Chief Marketing Officer
Microsoft
Post Office
Martin George
Chief Marketing and Commercial Officer
Post Office
D.E Master Blenders
Corinne Avelines
Chief Digital Marketing Officer
D.E Master Blenders
JWT London
Toby Hoare
CEO
JWT London
Dell
Simon Hall
Head of Marketing, UK
Dell
British Airways
Abi Comber
Head of Brands & Marketing
British Airways
Mastercard
Paul Trueman
Head of Marketing
Mastercard
HSBC
Suresh Balaji
Global Head of Marketing Strategy
HSBC
ITV
Sarah Speake
Director of Comercial Marketing and Research
ITV
Forrester Research
Sheryl Pattek
VP Principal Analyst Serving CMOs
Forrester Research
Talk Talk
Paul Higgins
Marketing Director
Talk Talk
Jones Lang LaSalle
Brant Long
Global Brand Director
Jones Lang LaSalle
Alcatel-Lucent
Cor Dubois
VP Global Customer Relations
Alcatel-Lucent
Oystercatchers
Suki Thompson
Founding Partner
Oystercatchers

What is Customer Experience?


Top Downloads

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  • eBook: Collaborating Across the Business to Become a ‘Multi-Lingual’ Marketing LeadereBook: Collaborating Across the Business to Become a ‘Multi-Lingual’ Marketing Leader
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    To help tackle these issues the CMO UK of Microsoft, Forrester Research’s VP, Principal Analyst, Serving CMOs and the Founding Partner of Oystercatchers shared their views in this eBook on how to collaborate across the business to become more customer obsessed.

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  • Infographic: How CMOs & Digital Marketers Choose SuppliersInfographic: How CMOs & Digital Marketers Choose Suppliers

    Today's customers are in control. They can spend money anywhere in the world at the click of a button. As a result it is becoming increasingly important to understand your clients, peers and customers. Based on market research The Customer Management Exchange Network has created this infographic which highlights the business objectives and the process of choosing suppliers in today's hyper-competitive market.

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