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Collaborating Across the Business to Become a ‘Multi-lingual’ Marketing Leader
As a marketing leader you are in control of a technology budget rivalling that of IT, you have increasing responsibility for customer engagement strategy and more complex channel options are available to you than ever before. Your role demands that you deliver a consistent and compelling story to internal stakeholders, external partners and ultimately to the customer. As such, your ability to collaborate as a ‘multi-lingual’ marketer is paramount to the success of your department.
- Collaborate with internal stakeholders to marry marketing and technology, prepare for a meaningful conversation about measuring success and develop a fit-for-purpose team.
- Improve your relationship with your agencies, get the most out of solution providers and hit the sweet spot with customer engagement.
- Stay ahead of trends, keep on top of your social strategy and build a fit for purpose digital marketing suite.
Through two days of interactive sessions led by expert speakers and panellists, the Marketing Leaders' Exchange will look at how to develop the personnel, systems and culture that will drive success from your department and develop strategies for the long game of future-proofing your marketing strategy in line with your business objectives.